In its recently ended fiscal year, Virgin Atlantic Cargo boosted its market share on 30 routes, sometimes gaining up to 40 percent of the share of a given lane. That aggressiveness helped lead to cargo results that, despite a terrible cargo market, were basically flat when compared to the previous year.
Virgin Cargo carried 214,737 tons of cargo in the 2012-2013 fiscal year, a 0.91-percent decline over the previous year. Revenues ended the fiscal year at 230 million euros ($295 million). Activity between both India and the U.S. helped achieve these results, according to a statement.
Seeing these results, Virgin Atlantic Cargo's director, John Lloyd, is positive about the road ahead and is optimistic about Virgin's performance in the coming year. More traffic out of Australia, Japan and the East Coast will help boost results, he said, and Virgin is planning to better allocate aircraft out of the Los Angeles market.
"Our result compares very positively with the industry average, particularly when you take into account that the markets we serve across the Atlantic, the Far East, Middle East and Africa were the regions most affected by challenging economic conditions," Lloyd said in a statement. "As well as remaining competitive on price, I believe it is our passion for customer service that means customers around the world have stayed loyal to us." - Jon Ross