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Supply chain vendors slow to use social media

Opinion

Thursday, April 05, 2012

The use of social media by business-to-business suppliers and vendors for their customer relationship management (CRM) is not widespread, but those who have developed a social media CRM aspect are seeing better customer experiences and benefits according to a new study by Kemp Goldberg Partners and IDG Research Services. The researchers surveyed 150 companies from more than a dozen business-to-business industries to see how their customers view social media when dealing with suppli...

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