You must be a Premium Subscriber to read this article.

Supply chain vendors slow to use social media

Commentaries

Thursday, April 05, 2012

The use of social media by business-to-business suppliers and vendors for their customer relationship management (CRM) is not widespread, but those who have developed a social media CRM aspect are seeing better customer experiences and benefits according to a new study by Kemp Goldberg Partners and IDG Research Services. The researchers surveyed 150 companies from more than a dozen business-to-business industries to see how their customers view social media when dealing with suppli...

You have requested access to content only available to Registered Users of American Shipper. You can become a registered user for FREE. You will not have access to premium content.

Your registration to American Shipper is FREE and will provide you access to much of the content on the American Shipper Web site. You will not have access to Premium Content.

SUBSCRIBE NOW
Access to premium content, original reporting, research, and feature stories require a paid subscription. Subscriptions to American Shipper costs $120 a year. Your subscription includes unlimited access to content on the American Shipper Website, early access to the digital edition of the monthly magazine, and the daily AS+ premium newsletter published each morning.