Retail giants partner on mobile initiative

GTM

Friday, August 17, 2012

The National Retail Federation (NRF), in partnership with its member companies, has launched an Integrated Mobile Initiative (IMI), which it bills as a first-of-its-kind initiative to act as a single source of information around challenges and opportunities that exist within mobile retailing, including shipping and logistics operations around fulfillment. The initiative is being led by Vicki Cantrell, NRF’s senior vice president of communities and executive director of Shop.org, a...

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