Maersk: New intra-America shipping company will use SeaLand name
Maersk Line said it is creating a regional containerized shipping company for the intra-America trade that will use the name SeaLand.
The new affiliate will have a structure similar to Maersk’s other regional carriers, which include MCC Transport on intra-Asia trades and Seago on intra-Europe routes.
Maersk said it will transition its intra-America business to SeaLand in a phased approach throughout 2014 and that the new, independent unit will officially commence operations on
Jan. 1, 2015.
A team of approximately 240 employees will take new roles by July 1, and this includes local sales and support personnel positioned in North, Central and South America, as well as the Caribbean. Maersk said this "agile framework will provide greater flexibility and a higher level of customer-focused service to these local markets. Maersk Line’s existing Intra-Americas service network will be the foundation for SeaLand’s ocean products."
Maersk Line veteran Craig Mygatt will be chief executive officer of SeaLand, which will be headquartered in the United States (an exact location has yet to be determined). SeaLand will share specific Maersk Line operational services, such as finance, land-side operations and human resources.
With the new unit, Maersk is reviving one of the most storied names in shipping. Malcom P. McLean, the trucking company executive who founded the container shipping industry, created Sea-Land Service in 1960 out of Pan-Atlantic Steamship Company, which he had acquired in 1955.
Maersk acquired Sea-Land in 1999 from the railroad CSX.
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