DSV Air & Sea has unveiled a time-definite service in the United Kingdom targeted at perishables and has appointed George Mead, a 25-year industry veteran, to head up the new program.
DSV Fresh includes enhanced visibility and monitoring throughout the supply chain.
“Globally, DSV has great experience in temperature-controlled air and sea freight services, but traditionally this has not been promoted in the U.K.,” Michael Hansen of DSV Air & Sea said in a statement. “In order to highlight this service and our global experience with perishable products, we have decided to launch DSV Fresh.”
The company plans to target the full range of perishables — including everything from drinks to fish to pharmaceuticals — with the new service.
“Our global network provides a tailored, reliable, and time-defined service to safeguard the integrity of the perishable products,” Hansen said. “We understand that each perishable product has unique requirements. Our supply chain solutions are bespoke designed to ensure every customer’s needs are met.”