Technology provider CargoWise has signed a distribution agreement with logistics and supply chain technology specialists ATMS to help it significantly and quickly expand its presence in the Middle East.
CargoWise, which focuses on services for logistics service providers (LSPs), will sell its ediEnterprise platform through ATMS in the region. ATMS has a regional Dubai office as well as experience in many local markets, putting it in a better position to sell and support the platform to its existing customer base of trading houses and third party logistics suppliers, as well as new customers in the Gulf region, CargoWise said.
ATMS managing director Stephen Cross said his company will offer training and support for ediEnterprise, packaging the software as a complement to ATMS’ existing product line.
With more than 4,000 sites across 75 different countries, CargoWise hopes its software will provide customers in the Middle East with easy expansion into global markets. The company said it is currently working on region-specific feature sets to help with this.
“Although we are already established in the Middle East region, this agreement gives us the opportunity to offer new customers a sophisticated logistics system which combines global scope with the reassurance of a distributor with a strong local presence,” said Volodya Bilanovsky, vice president of channel partner management for CargoWise. “This will provide logistics, shipping and freight forwarding companies in the region with the capacity to compete effectively on the global stage.” - Geoff Whiting