Advent and eModal, two leading developers of port community and chassis management software, have merged.
Carl D’Emilio of Advent will be president of the combined companies, which have taken the name Advent Intermodal Solutions, and will be headquartered at Advent’s office in Murray Hill, N.J.
The changing “chassis paradigm,” wherein many liner carriers are reducing their involvement in the chassis business, is one area that will present new opportunities for the former competitors, D’Emilio said.
While there is an overlap between the two businesses, he said the merger is “interesting and exciting because Advent and eModal had competed for many years in the port community space and in the chassis realm, and we competed with two very different solutions.”
He said eModal offered online standard solutions, while Advent had made customized systems for its clients here and abroad.
For example, Advent built a port community system for Sydney, Australia, and is now working on a second stage that will have an appointment system for truckers using its terminals. Truckers and terminals would be penalized for missing appointments or delays.
Advent and eModal have also worked together in the past.
For example, D’Emilio said Advent manages the PierPASS system in the ports of Los Angeles and Long Beach. That system manages the traffic mitigation fee that truckers must pay when picking up or dropping off cargo during the day, from 3 a.m. to 6 p.m., and the radio frequency identification tag system that truckers must use to gain access to the terminals and assures compliance with the port’s clean truck programs. But the RFID tag system uses an eModal RFID database to function.
“We are excited about the merger of these two technology firms and expect this marriage will provide real benefits to the port and logistics communities that it serves,” said Bruce Wargo, president and chief executive officer of PierPASS.
Advent also oversees the chassis.com Website which manages the driver vehicle inspection reports (DVIRs) that truckers must fill out when returning chassis. Those forms, which are required by the Federal Motor Carrier Safety Adminstration, aim to improve the roadability of chassis. Advent does this for the Ocean Carrier Equipment Management Association (OCEMA) and its Container Chassis Management (CCM) affiliate as well as the major chasis leasing companies TRAC Intermodal and Flexi-Van.
“What I plan on doing is taking the chassis.com Website and the eModal Website and bringing them together under the eModal brand,” D’Emilio said. “So we have several thousand truckers who visit chassis.com and eModal every day and there is quite a bit of overlap in that trucking community and eventually they will come together under one single portal,” which will be known as the eModal Intermodal Community Suite (eModal ICS).
The company said that suite “will incorporate the strengths of both companies and will be available as both an online Software-as-a-Service (SaaS) subscription and as a customized solution tailored and branded specifically to the customer.”
“Starting with the merging of eModal.com and chassis.com into a single portal, AIS’s goal is to provide the intermodal community with a single software suite with a comprehensive set of tools. By combining features such as a truck and driver registry, container availability, appointments, DVIR and M&R and chassis rental billing into one site, the new eModal ICS can provide an equipment provider, motor carrier or cargo owner with a unique tool unmatched in the industry,” D’Emilio said.
“We see the merger of Advent and eModal as a positive development for the industry,” said Joseph Lynch, assistant vice president of strategic development at TRAC Intermodal. “On their own, each company brought great value and essential solutions to the intermodal logistics market. We anticipate that their combined strength will result in enhanced service and even more innovative offerings, particularly in the area of chassis management and control, which is obviously crucial to an intermodal chassis pool manager and equipment provider like TRAC Intermodal.”
The company has about 60 employees—25 in New Jersey, six to seven in Seattle where eModal was based, and 30 in Hyderabad, India.
D’Emilio said revenue will fluctuate because part of Advent’s business depends on consulting contracts, but he hopes the combined firms will eventually have revenue between $8 million and $10 million in a year.
“I’m kind of looking at this like the United-Continental merger—we want to do it slowly and do it right, but I think we have a huge opportunity by combining our platforms and our systems,” he said. — Chris Dupin